This Webinar was held on May 15, 2025 to discuss strengthening your sport-based organization’s external communication while keeping safeguarding at the core Session objectives:

• To integrate safeguarding principles into communication strategies
• To explore ethical storytelling and responsible media engagement.
• To equip participants with practical tools to enhance communication while - - protecting children and young people.

Speakers:

• Elena Marin, Head of External Services, Laureus Sport for Good
• Rhianon Bader, Head of Goodpush at Skateistan
• Ruby Mateja, Goodpush Program Coordinator at Skateistan
• Oisin Tammas, Head of Communications at Skateistan

Whether you’re a lone comms powerhouse, or part of a department, the fact is: stories start long before you get your hands on them. They begin on the ground and lead all the way to publishing. Nonprofit communications can therefore be viewed as a pipeline, with safeguarding at the core. When it comes to safeguarding, it’s important to understand that this must also start beyond the command of the “comms team” to ensure the content you’re working with keeps your participants and staff safe. The most powerful thing you can do as an organization is align each stakeholder along the way, so they understand the power and importance of their role. We've also created a guide with an overview on the key issues throughout this pipeline, to better understand how each step can ensure safe, secure and ultimately successful communications. Download it here: https://www.goodpush.org/node/2565