Published by Phil Tulba consulting, February 2020.

"Sport has the power to transform lives. Mainstream sports are popular, but do not have appeal for all participants. Urban sports (BMX, skateboarding, inline skating, parkour, street fit and 3 on 3 basketball) are youth subcultural activities that have increased appeal to young people not interested in mainstream sports. The Sport 4 Values (S4V) project aims to understand the benefits to young people taking part in urban sports and their motivations for doing so."